DIGITAL MARKETING

diploma in digital marketing

Course Content

Pre-requisites: 10+2 or equivalent

Duration: 3 Months/ 6 Months/ 12 Month

Digital Marketing Course in Zirakpur

Best Digital Marketing and google ads course Institute in Zirakpur. We are provide best digital marketing course. Digital marketing is about reaching the right customers, at the right time, with the correct information, it is not just about advertising. EdCloud Academy designed a course on Digital Marketing that will teach the students about all aspects of digital marketing. Best Digital Marketing Institute in Zirakpur is designed to equip you with the key theories and practical skills needed to chase an exciting career in digital marketing. Digital Marketing course covers social media marketing, Search Engine Optimization, Online Reputation Management, Google Analytics, G, google ads course, Facebook Marketing, and many more which are highly demanding in the workforce nowadays , also google ads courses are in a high demand ! google ads course which is included in digital marketing will enable you to properly market your brand / products through google ads .

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Module 1 – Website Building

The first Module of the Digital Marketing course will equip you & make you understand the underlying technologies. Knowledge of HTML, CSS, and WordPress helps groom up websites. HTML and CSS are the foundation that many digital marketing tools run.

HTML & CSS
WordPress setup & configuration
Website structure planning
Setting up forms in WordPress
Setting up e-commerce in WordPress
Implementation of google map in WordPress

Module 2 –On-page optimization

The second module of the Digital Marketing course will equip you with the knowledge to optimize both content and HTML source code. You will gain an understanding of the various measures that can be taken directly within the website to improve its ranking in search engine results. By mastering these techniques, you will be able to maximize your website’s visibility and reach.

Keyword research
Optimize the webpages title, keyword & description
W3C validation of pages
Content optimization with keyword stuffing
Focus keyword vs keyword density
Image optimization
URL optimization
Optimization techniques
SEO Writing
Site Speed

Module 3 – Off-page optimization

The third module of the digital marketing course equips you with the knowledge and understanding of the measures that can be taken outside of the website to improve its position in search rankings. You will learn how to create as many high-quality incoming links (backlinks) as possible to maximize your website’s visibility and success.

URL submission to search engines
Link Submission
Directory Submission
Forum Posting
Blog Posting
Blog Creation
Profile creation on directory sites

Module 4 –Social Media Marketing (SMM)

The fourth module of the Digital Marketing Course helps you to understand how to build brand preferences, generate leads, and reach a mass audience on social media. You will gain the skills to leverage the power of social media for digital marketing success.

SMM Basics
Facebook Marketing
Linkedin Marketing
Twitter Marketing
Instagram Marketing
Youtube marketing
Pinterest marketing

Module 5 –Analytics tools setup

The fifth module of Digital Marketing Courses delves into the various analytics tools used to measure, monitor, and evaluate website traffic and campaign statistics. You will gain the skills to make informed business decisions based on the metrics available in Digital Media. With this knowledge, you will be able to gain valuable insights into your campaigns and website performance, allowing you to optimize your strategies for maximum success.

Module 6 –SEO Technique

This module of the Digital Marketing Course will help you gain an understanding of search engines as the primary gateway to the internet. You will learn how to optimize your website to achieve a top ranking in search engine results. Additionally, you will gain insight into the strategies and techniques used to ensure your website is visible to the widest possible audience.

Brand/Reputation Management
Ecommerce Marketing
Affiliate Marketing
Lead generation
Landing pages generation
A/B Testing
Adsense
Competitor Analysis

Module 7 –Paid campaigning using Google and Facebook

The final module of a digital marketing course will provide an in-depth exploration of an effective digital marketing strategy known as paid advertising , it may also be known as google ads course . You will gain an understanding of how paid channel marketing can be a powerful tool for driving website traffic. With the right approach, paid advertising can be a cost-effective way to reach a larger audience and increase your website’s visibility.

Module 8 –Google search console

google search console is a free service Offred by google that helps you monitor , maintain , and troubleshoots your site’s presence in google search results . this will be included in the training of your google ads course .you don’t have to sing up for search console to be included in google search results , but search console helps you understand and improve how google sees your site

Introduction to Google Search console
Importance of Google Search console
account setup
Adding setup
Adding websites to google search console
Tracking the performance of the website in google search console

Module 9 –Inbound Marketing

inbound marketing is business methodology that attracts customers by creating valuable content and experiences tailored to them.while outbound marketing interrupts your audience with content they don’t always want ,inbound marketing forms connections they are looking for and solves problems they already have .