Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy. Before you write your website content, you need to think about which search terms you want to be found for and this means getting inside people’s heads to find out which words they use when searching. Then, you can use these exact terms in your content so that you start ranking for them. This is keyword research, and our ultimate guide will take you through the many steps involved.
Why Keyword Research is Important
keyword research is important because it will make clear which search terms your audience uses. At Yoast, we frequently come across clients who use one set of words when describing their products, while their target audience uses a completely different set of words. As a result, potential customers don’t find those websites, because of a mismatch in word use.
Types of keywords:
- short tail
- longtail
- short-term
- long-term
- product defining
- customer defining
- geo-targeting
- LSI and intent targeting
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